Getting Ahead of Traffic Spikes with a Scalable Approach

Splash of Pink is a boutique specializing in Lilly Pulitzer apparel, known for its vibrant prints and loyal fanbase. With a high-end ecommerce store and decades of brand equity, the team knew their annual sale would attract a wave of visitors. They also knew their existing hosting environment couldn’t handle the pressure.

Challenge

The upcoming event was expected to generate massive traffic spikes, especially in the first three hours. Previous sales had caused delays and forced the use of third-party traffic throttling tools that led to multi-hour wait times. Splash of Pink needed an elastic, scalable solution that could spin up quickly for the surge and scale back down once the event was over.

Solution

JetRails performed a full analysis of the site and traffic projections based on past sale events. Stress testing confirmed that the current dual-server setup would fail under the expected demand. JetRails engineered a new clustered platform with dedicated systems for SQL and seven load-balanced web servers. A content delivery network was added to serve static content faster and improve global access.The new infrastructure was tested before launch and proven to sustain 19 times the site’s normal hourly traffic. JetRails monitored performance in real time during the sale to ensure zero downtime and optimal speed throughout the event.

Results

100%

Uptime during the event

19x

Platform sustained increase over normal traffic levels

Splashofpink.com ran flawlessly during its largest event of the year. Visitors enjoyed a fast, uninterrupted shopping experience and the site nearly doubled its conversion rate. After the event, JetRails scaled the environment back down, preserving budget while leaving the infrastructure ready for the next surge.

“When we realized our existing setup wouldn’t sustain the anticipated traffic, we turned to JetRails. Thanks to the JetRails team, our annual sale wasn’t just an event. It was a celebration of everything Splash of Pink represents.”

Marc Cesaratto
Founder

Lessons for Other Brands

Flash sales and high-volume events require infrastructure that can flex with demand.

A properly engineered environment with load balancing, real-time monitoring and rapid scale-down capability protects both revenue and customer experience.

Hosting should never be the bottleneck during your biggest moments.

Getting Ahead of Traffic Spikes with a Scalable Approach

Challenge

Solution

Results

100%

19x

Lessons for Other Brands

Enjoy access to our resource library.

888.997.2457

HosTing

Solutions

Why JetRails

Getting Ahead of Traffic Spikes with a Scalable Approach

Challenge

Solution

Results

100%

19x

Lessons for Other Brands​

Blog

Why JetRails?

Lessons for Other Brands