Maintaining the Tradition of Excellence and Customer Satisfaction

furnitureland south
Furnitureland South is the world’s largest furniture store, with more than 1.3 million square feet of showroom space in North Carolina. Since 1969, the brand has earned its reputation for quality, service and selection—offering expert design consultations and White Glove delivery across the country. Their ecommerce site needed to reflect the same high standards that define their in-store experience.

Challenge

Furnitureland South’s Magento site was hosted on a single server that couldn’t keep up with daily traffic or scale during peak demand. Load speeds lagged, international visitors struggled with performance and Google’s indexing crawlers put additional strain on the system, hurting SEO rankings.

As a high-traffic site that served both domestic and international customers, Furnitureland South needed a fast, scalable hosting solution that aligned with their reputation for excellence.

Solution

JetRails migrated the site to a Magento-optimized clustered environment designed for speed and elasticity. The new setup included dedicated MySQL storage, static content optimization and caching across multiple layers. Redis was deployed for backend session management, and Cloudflare provided load balancing to improve content delivery across geographic regions.

JetRails also implemented minification and compression for CSS, JavaScript, HTML and media files. Amasty full-page cache was added to streamline retrieval of static content, and JetRails worked closely with Furnitureland South’s internal tech team to ensure all improvements aligned with their business goals.

Results

31.9%

Faster initial server response time

2 Seconds

To full page load

The site is now among the fastest in the furniture industry. Conversion rates have climbed, and revenue is up. The infrastructure easily accommodates traffic spikes, and SEO performance has improved thanks to faster response times and better site health.

“Partnering with JetRails has been like fitting a custom-made piece of furniture into the heart of our business, and we’re thrilled to see the immediate results. Their work has made our website not just a place to shop, but a true extension of the Furnitureland South experience.”

Todd Erickson
Executive Director of Information Technology

furnitureland south

Lessons for Other Brands​

High-end retail requires high-end performance.

If your site is mission-critical, your infrastructure needs to be built with scalability, optimization and expert oversight.

A properly tuned environment improveS user experience, and drives measurable results.

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