We know that for many merchants and ecommerce practitioners it can be hard to keep up with the latest and greatest news, tips, and insights. At JetRails, we strive to bring you meaningful information through our blog, our social media accounts including LinkedIn, Twitter, and Facebook, Telegram, and the occasional informative email. We’ve even begun taping videos with industry experts to help provide content in a more dynamic format.
However, many of you are maxing out on screen time, limiting your ability to stay in-the-know on topics that are crucial to your success. That’s why we’ve created “The JetRails Podcast,” a podcast for folks in the ecommerce industry created by the ecommerce hosting experts at JetRails and featuring guests from across the spectrum of web development, digital marketing, tech, and ecommerce management.
We highly encourage you to subscribe to The JetRails Podcast wherever you listen to your podcasts such as iTunes, Google Podcasts, Google Play Music, Stitcher, Spotify, SoundCloud, iHeartRadio, aCast, BullHorn, Castbox, Spreaker, TuneIn, PodChaser, PlayerFM, PodBean, Deezer, Blubrry, PodTail, DigitalPodcasts, CastroFM, or PocketCasts. The videos of our podcasts are available on YouTube and Facebook. You can also listen to the episodes right here:
To kick start the podcast season, we’ve already launched an episode about transitioning from Magento 1 to Magento 2 that includes our friends at Collins Harper.
Episode 2 is a follow-up to our first episode, and looks at the Progressions of Magento 2 from its initial launch in 2015, through the release of Magento 2.3.1 in 2019. We touch on some of the major improvements to Magento that came with 2.0 and subsequent releases.
Episode 3 dives into Best Practices for Magento Data Management and includes guests from 121eCommerce and nChannel for a discussion about Magento’s API’s, flat file import and export, and connecting directly to Magento’s database.
Episode 4, The Past, Present, and Future of Online Reviews, includes special guest James Denker of Trustpilot for a multifaceted conversation about generating more orders with a proactive strategy for product reviews and merchant reviews.
Episode 5, Comparing Magento Open Source and Magento Commerce on B2C Shopper Experience, includes Alex Povolotski of Collins Harper and is our first episode in a series that compares how the free Open Source version of Magento and the paid Commerce version. We discussed features that retailers can use in Magento Commerce to improve the frontend user experience, along with ways that Magento Open Source users can add similar functionalities to their stores.
Episode 6, Increasing orders through eCommerce optimization, is our first episode on conversion rate optimization and how to compete in an eCommerce landscape dominated by behemoths like Amazon. Jay Omar from Bolt joined us to discuss important solutions, including checkout optimization and credit card fraud prevention built to minimize friction for shoppers.
Episode 7, Competing with Amazon’s Delivery Data, takes a very different look at conversion optimization. This interview, which includes longtime eCommerce merchant Raphael Neff of ChessHouse.com and Akhilesh Srivastava the founder of Fenix Commerce looks at removing friction from the shopping experience by sharing accurate real-time delivery estimates, similar to what Amazon is able to do. Seeing this technology come to market for merchants of all sizes helps to highlight that for those that are in it to win it, it is possible to compete with the user experience of even the largest eCommerce websites.
Episode 8, Can Shoppers Trust Your eCommerce Site As Much As They Trust Amazon?, includes special guests Eric Thorson and Mark Wilkinson from the Norton Shopping Guarantee team for a discussion about making shoppers feel comfortable making purchases on your eCommerce site. In a time when identity theft is common, it’s more important than ever to instill confidence in shoppers so that they purchase directly from you. Tune in to learn what savvy merchants are doing!
We’re hard at work on the next episodes, so if you have a topic request or know someone that would be a great guest, be sure to let us know! We also welcome your comments and feedback!