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    The JetRails Podcast

    For The Ecommerce Community

    Transitioning From Magento 1 to Magento 2
    The JetRails Podcast - Season 1 / Episode 1

    To kick start the podcast season, we launched Episode 1 about Transitioning From Magento 1 to Magento 2 that includes our friends at Collins Harper.

    Progressions of Magento 2
    The JetRails Podcast - Season 1 / Episode 2

    A follow-up to our first episode, and looks at the Progressions of Magento 2 from its initial launch in 2015, through the release of Magento 2.3.1 in 2019. We touch on some of the major improvements to Magento that came with 2.0 and subsequent releases.

    Best Practices for Magento Data Management
    The JetRails Podcast - Season 1 / Episode 3

    Dives into Best Practices for Magento Data Management and includes guests from 121eCommerce and nChannel for a discussion about Magento’s API’s, flat-file import and export, and connecting directly to Magento’s database.

    The Past, Present, and Future of Online Reviews
    The JetRails Podcast - Season 1 / Episode 4

    Includes special guest James Denker of Trustpilot for a multifaceted conversation about generating more orders with a proactive strategy for product reviews and merchant reviews.

    Comparing Magento Open Source and Magento Commerce on B2C Shopper Experience
    The JetRails Podcast - Season 1 / Episode 5

    Includes Alex Povolotski of Collins Harper and is our first episode in a series that compares how the free Open Source version of Magento and the paid Commerce version. We discussed features that retailers can use in Magento Commerce to improve the frontend user experience, along with ways that Magento Open Source users can add similar functionalities to their stores.

    Increasing Orders Through eCommerce Optimization
    The JetRails Podcast - Season 1 / Episode 6

    Our first episode on conversion rate optimization and how to compete in an eCommerce landscape dominated by behemoths like Amazon. Jay Omar from Bolt joined us to discuss important solutions, including checkout optimization and credit card fraud prevention built to minimize friction for shoppers. 

    Competing with Amazon’s Delivery Data
    The JetRails Podcast - Season 1 / Episode 7

    We take a very different look at conversion optimization. This interview, which includes longtime eCommerce merchant Raphael Neff of ChessHouse.com and Akhilesh Srivastava the founder of Fenix Commerce looks at removing friction from the shopping experience by sharing accurate real-time delivery estimates, similar to what Amazon is able to do. Seeing this technology come to market for merchants of all sizes helps to highlight that for those that are in it to win it, it is possible to compete with the user experience of even the largest eCommerce websites.

    Can Shoppers Trust Your eCommerce Site As Much As They Trust Amazon?
    The JetRails Podcast - Season 1 / Episode 8

    Includes special guests Eric Thorson and Mark Wilkinson from the Norton Shopping Guarantee team for a discussion about making shoppers feel comfortable making purchases on your eCommerce site. In a time when identity theft is common, it’s more important than ever to instill confidence in shoppers so that they purchase directly from you. Tune in to learn what savvy merchants are doing!

    Can You Compete With 2-Day Shipping?
    The JetRails Podcast - Season 1 / Episode 9

    Includes George Wojciechowski, Co-Founder of ShipBob. In a nutshell, shoppers expect orders to be delivered quickly and cheaply. Merchants are compelled to compete. We discuss logistics, fulfillment, and other important factors… and Robert finally finds out where the name ShipBob came from!

    Are you leaving $$$ on the table with your shipping carriers?
    The JetRails Podcast - Season 1 / Episode 10

    Features Jose Li, Founder & CEO of 71lbs as we touch on fees from shipping carriers like UPS and FedEx. The reality is that most shippers are paying these carriers more in fees than they should be. For instance, if a shipment arrives late, you may be entitled to a full refund. Learn from an expert about where you’re overpaying your shipping carrier, and how to recoup those funds.

    The Journey to Entering the Magento Marketplace
    The JetRails Podcast - Season 1 / Episode 11

    Features Brandon Gell, the Founder & CEO of Clyde and Dan Kozlowski, the Founder & CTO of Xumulus as we discuss the experience of these two teams working together to get Clyde’s Magento Extension created and listed in the Magento Marketplace.

    Are you really listening to your eCommerce Analytics?
    The JetRails Podcast - Season 1 / Episode 12

    With the help of Meaghan Connell & AJ Yager, the founders of Praxis Metrics, we’ve certainly given merchants a lot to think about. If you want help understanding what stories your data should be telling you, we’ll help you to identify major KPIs and metrics that will empower you to improve your eCommerce business.

    Best Practices in eCommerce QA Testing
    The JetRails Podcast - Season 1 / Episode 13

    Robert is joined by Bhavani Ramasubbu, QA Lead & Quality Architect at DCKAP, and Karthik Chidambara, DCKAP’s Founder & CEO. Learn more about how DCKAP took their own strive for excellence in web development and created a QA solution that’s now used by other developers and agencies.

    eCommerce Email Marketing Optimization
    The JetRails Podcast - Season 1 / Episode 14

    From building strong lists to sending the right content to the right shoppers at the right time, there’s a lot that can impact the success of your E-mail campaigns. At the end of the day, they can have an outsized impact on your customer lifetime values. Intrigued? Be sure to listen in to hear great tips and recommendations from our guests, Joe Devine of Emarsys and Steve Wagner of Webbula.

    Why BigCommerce is Betting on Headless Commerce
    The JetRails Podcast - Season 1 / Episode 15

    Daniel Fertig, Global Director of Agency Partnerships at BigCommerce joins for a conversation about Headless Commerce. Creating opportunities for merchants to marry together a SaaS eCommerce platform (BigCommerce) with a range of different frontend CMS solutions like WordPress and Drupal, has created an “Open SaaS” option for eCommerce store owners to benefit from. Learn more about Why BigCommerce is taking this path, and what their experiences have been in bringing these solutions to market.

    Magento Web Design & Branding Process Best Practices
    The JetRails Podcast - Season 1 / Episode 16

    Includes Robert Floyd, a Product Designer and Creative Director at Gauge for a discussion about designing Magento websites. If you’re planning to have your Magento store designed or re-designed, do you know what to expect? Well, after listening to this conversation, you’ll be much better prepared for a successful design project!

    How Partnerships are Contributing to the eCommerce Ecosystem
    The JetRails Podcast - Season 1 / Episode 17

    Take a dive into the world of eCommerce Partnerships with us. Should your eCommerce platform, agency, host, and other vendors be partnered? What are the benefits and risks? What’s in your best interest? Rachel Jacobs of Ecommerce Partnerships helps us break down a complex topic to give you a peek behind the curtain.

    How Magento stores are running pay for performance advertising
    The JetRails Podcast - Season 1 / Episode 18

    Includes Cooper Harris and Daren Limas of Klickly for a discussion about pay for performance marketing. After all, what brand wouldn’t want to ads with a guaranteed Return on Ad Spend (ROAS) for their Magento store?

    (Special Offer – Klickly is currently by invite-only, but as JetRails Podcast Subscribers, you can skip the line.)

    Navigating the End of Life of Magento 2.0, 2.1, and 2.2
    The JetRails Podcast - Season 1 / Episode 19

    A discussion with Brandon Alberts of NuEthic about how merchants are (and should be) addressing the End of Life dates for Magento 2.0, 2.1, and 2.2. We also talk about the sunset of Temando which powered Magento Shipping, the deprecation of payment gateways like CyberSource and eWay from Magento’s core, and the release of Magento Patches for Magento 2.3.2+, giving merchants a choice to patch rather than upgrading their sites.

    Vetting Web Development Freelancers
    The JetRails Podcast - Season 1 / Episode 20

    Learn about many of the challenges faced when hiring freelance web developers. Raleigh Leslie of Codeable shares information about how members of open source communities like WordPress and WooCommerce are improving this process.

    (Special Offer – JetRails Podcast listeners are invited to take advantage of a $60 credit to try out Codeable for the first time.)

    Magento Extensions go SaaS
    The JetRails Podcast - Season 1 / Episode 21

    Includes Virgil Ghic and Tristan Oker of WeltPixel & WeSupply for a discussion about Magento Extensions publishers creating SaaS solutions.

    How to Choose eCommerce Extensions and Apps
    The JetRails Podcast - Season 1 / Episode 22

    Derric Haynie of eCommerceTech.io joins Robert to best practices for choosing and reviewing eCommerce Apps, Extensions, Modules, Plugins, and other Addons and integrations for your online store.

    The Future for Magento 1 Users
    The JetRails Podcast - Season 1 / Episode 23

    It’s now anticipated that a very large number of websites will remain on Magento 1 after the official end of life of the original Magento platform. Mark Lewis of Netalico joins for a conversation about how Magento 1 websites can address security and other concerns after the official Magento 1 End of Life.

    Securing Magento and other CMS-based websites
    The JetRails Podcast - Season 1 / Episode 24

    When’s the last time you really made sure your website was secure? How would you know if it wasn’t? We invited Victor Santoyo of Sucuri to chat with us about the state of the web for owners of websites built on major platforms like Magento, Drupal, WordPress, and WooCommerce. Tune in, and learn how to mitigate your website security risks, including if you’re operating an eCommerce site!

    Delivering Seamless Omnichannel Experiences With Magento 2
    The JetRails Podcast - Season 1 / Episode 25

    Merchants have address customer needs and expectations. An omnichannel experience has the ability to allow you to support shoppers seamlessly across systems, channels, and even physical brick-and-mortar locations.

    This episode was recorded right before social distancing measures called for stores in the USA to close their doors, but we’re quickly seeing just how vital omnichannel strategies – like Buy Online Pickup In Store (BOPIS) – are to commerce businesses of all sorts.

    Whether you’re using Magento, or considering it, tune in to learn insights from Ivona Namjesnik of Imagination Media, and learn how to develop an omnichannel strategy with Magento 2.

    Planning, Building, and Maintaining Custom Websites and Applications
    The JetRails Podcast - Season 1 / Episode 26

    Growing and established businesses often require websites and apps that aren’t prefabricated. Starting from a feature-rich eCommerce, CMS, or other framework will often be your best bet,  but when cookie-cutter solutions won’t due, you need to think outside of the box.

    Tune in to learn the in’s and out’s of having your project custom-built risk analysis as we talk through project planning, development standards, and long-term maintenance with Tim Dolloff, EVP of Client Engagement at Liventus.

    If your organization is in a rush to launch something new due to COVID-19, like a new eCommerce site that you believe will require a complex site build, be sure to check out this episode.

    Achieving eCommerce Growth in a Down Market
    The JetRails Podcast - Season 1 / Episode 27

    We’re all living through economic turmoil that’s hard to compare to any other specific event in recent times, but this isn’t the first recession or crisis that businesses have had to contend with. Sasha Berson of Catapult Revenue shares feedback on how online stores can position themselves for long-term success, even during a pandemic.

    Combatting eCommerce Fraud During a Pandemic
    The JetRails Podcast - Season 1 / Episode 28

    It may not come as a surprise that Fraudsters don’t stop placing eCommerce orders with stolen credit cards because of a pandemic. Learn how to protect your bottom line without blocking good orders and other insights from Rafael Lourenco of Clear.Sale.

    Adobe is Not Extending the Magento 1 End of Life. Get Ready!
    The JetRails Podcast - Season 1 / Episode 29

    The end of life of Magento 1 has been known for some time, but in this episode, we talk with Rico Neitzel of Mage One about keeping M1 sites secure once Adobe stops publishing patches for Magento 1 users.

    Moving B2B Ordering to eCommerce
    The JetRails Podcast - Season 1 / Episode 30

    eCommerce is certainly not just about retail and direct to consumer websites. B2B websites allow a wide range of organizations to sell effectively online too. That includes manufacturers, distributors, wholesalers, and other suppliers that provide products to retailers and resellers, as well as organizations that simply sell goods that are intended to be used commercially.

    It’s become harder to sell in-person in showrooms and at tradeshows, while it’s simultaneously become more difficult for business operations to be handled from central offices. These realities are providing clear advantages to organizations that are set up for eCommerce.

    In this episode, which includes insights from Angela Murphy of MSTS, we discuss features, functionality, and efficiencies that you can build into your B2B online store without reinventing the proverbial wheel.

    How Online Merchants Get Liquidity in Times of Turmoil
    The JetRails Podcast - Season 1 / Episode 31

    Businesses are facing unique cash flow challenges. While many eCommerce stores are seeing an uptick in sales, that can’t be said for all online merchants. Then again, even if eCommerce stores are seeing sales increase, multichannel organizations with brick-and-mortar operations are still feeling the impacts of social distancing.

    Access to capital is important when you need to compensate for market disruptions, but it can be equally crucial when you need to purchase more inventory or bring in more labor to meet increases in demand.

    Traditional loans and lines of credit can be helpful, but the tech industry has created special data-driven products just for eCommerce businesses. In this episode, Alex Sklar of Payability helps to shine some light onto specific offerings for online sellers, while also talking about the economic landscape that merchants are currently facing.

    Special Offer from Payability for JetRails Podcast Listeners/Viewers: $250 Sign on Bonus + Preferred Rates for High Volume Businesses! http://go.payability.com/JetRails

    How Magento 1 Sites Can Remain PCI Compliant after EOL
    The JetRails Podcast - Season 1 / Episode 32

    In this episode, we spoke to some of the major challenges around PCI Compliance for users of Magento 1, now that it’s reaching its end of life.

    Joe Rollinson of BestWorlds joined for a conversation about the risks and challenges associated with running end of life software, and the path forward for M1 website owners.

    Since taping, this topic has continued to evolve, and the JetRails team has continued to expand our services and partnerships to support M1 EOL sites. Still need assistance staying compliant while on Magento 1? We’re here to help!

    The Art & Science of Digital Merchandising Optimization
    The JetRails Podcast - Season 1 / Episode 33

    It’s easy to take for granted just how many people and systems impact product data. With so many cooks in the proverbial kitchen, digital merchandising can rise to the occasion, or fall like a failed souffle.

    Steve Engelbrecht of Sitation joins for this episode as we look at how product information and taxonomy intersects with site navigation, digital marketing, site search, conversion rates, cross-channel selling, and more!

    What's up with changing eCommerce payment standards?
    The JetRails Podcast - Season 1 / Episode 34

    Magento is in the process of deprecating just about all of their historical payment gateways from Magento’s core. It will now be up to merchants to install Magento Extensions in order to utilize most payment systems. Why is this happening? What’s changed? What are the implications for merchants and developers? Alex Povolotski of Collins Harper helps us to break down this topic, and also sheds light on an important risk that he recently ran across with a major payment gateway.

    SEO Best Practices For Migrating a Magento Site
    The JetRails Podcast - Season 1 / Episode 35

    When migrating to a Magento 2 store, the majority of the focus is typically on design and development. What about SEO? If you don’t follow best practices, you can easily suffer significant losses when it comes to search engine rankings, organic traffic, and ultimately, sales revenue. That’s why we invited Rita Demyanchik from the Mobecls team to discuss how to retain and improve SEO rankings during a site migration.

    Can Dev Agencies Change The World?
    The JetRails Podcast - Season 1 / Episode 36

    What if dev agencies started to evolve into Public Benefit Corporations? What would change? Who would be better off?

    In this episode, Robert is joined by Charles “Carlos” Fry of Code Exitos for a discussion about why his agency is following the path of companies like Allbirds, Ben & Jerries, Bombas, New Chapter, Patagonia, and Tom’s Shoes to operate as a “B Corp”.

     

    Helping Your Website Live On The Edge
    The JetRails Podcast - Season 1 / Episode 37

    If you want your website to accel when it comes to speed, security, scalability, and reliability, then you’re undoubtedly using an edge network to both deliver a better experience to your web visitors and keep your hosting server(s) stable and safe.

    How does an edge network work? Will this tech give you a leg up on your competitors? Should you be using different vendors for CDN, WAF, and other solutions that live on edge networks? We tackled this (and more) with Stewart McGrath of Section.io in this informative episode!

    The benefits of Product Information Management (PIM) solutions
    The JetRails Podcast - Season 1 / Episode 38

    In previous episodes, we’ve discussed optimizing product data, and the term “PIM” always comes up. So we invited Jon Marsella of Jasper PIM to break down what a good PIM does, and how product information management software can bring a lot of value to businesses with eCommerce sales channels.

    If you enjoyed this episode, you’ll probably like episode 33 on Digital Merchandising too!

    Site Search, Navigation, and Mergers, Oh my!
    The JetRails Podcast - Season 1 / Episode 39

    Nextopia and Searchspring spent years competing head-to-head to provide eCommerce sites with the best site-search and navigation tools. They each honed their solutions to help shoppers connect with products that they were most likely to purchase.

    Then they were both bought by the same company.

    Now they’re one company: Searchspring.

    What’s happening behind the scenes? Why is there tech so valuable? Why do merchants need help from a company like Searchspring to deliver better shopping experiences? We’ve got answers!

    Thomas Turley peels back the curtain on the merger, and on how Magento merchants are solving site search and navigation challenges.

    A Look into the World of Magento Extensions
    The JetRails Podcast - Season 1 / Episode 40

    How has the world of Magento Extensions evolved? Which types of extensions are in demand? How does the Magento Marketplace fit into the mix? What are the top support issues faced by extension developers? A few weeks ago, Robert sat down with Alexander Galtsow and Artem Kuznetsov of Aheadworks.com, a RaveDigital company, in order to get answers to these questions and more!

    Why were we chasing waterfalls in the first place?
    The JetRails Podcast - Season 1 / Episode 41

    How have web development agencies stepped up their project management in recent years? How do they take a philosophy of healthy internal and external communication and deploy it in the real world? What’s the practical difference between project management principles and styles like Waterfall and Agile/Scrum?

    Learn how to set your team up for success in a complex project, like the buildout of an eCommerce website as Matthew Krecker of Liventus joins Robert to share experiences and expertise around project management.

    Evolving from Legacy Systems to Unified Commerce
    The JetRails Podcast - Season 1 / Episode 42

    While having a strong eCommerce solution is tremendously important to retailers and wholesalers alike, so is streamlining inventory, sales, and fulfillment across sales channels. Customers expect a fast and seamless experience powered by systems that keep your website, stores, fulfillment centers, and other parts of your physical and digital footprint synced up.

    Simply pushing data updates once a day isn’t going to cut it at a time that shoppers want to order from their phone and pick up from your store an hour later.

    Anil Patel, the CEO of Hotwax Commerce joins for a discussion about how merchants are breaking down silos that store key data by deploying meaningful solutions to better manage inventory, order, and other vital data.

     

    What eCommerce SEOs need to be doing in 2021
    The JetRails Podcast - Season 1 / Episode 43

    Organic search engine optimization isn’t as easy as it used to be, but it can still be among the most lucrative and cost-effective marketing opportunities for eCommerce websites. Vlad Mkrtumyan, CEO of LogicInbound, shares insights on strategies that continue to succeed for eCommerce stores.

    Do Payment Processors Work For Merchants?
    The JetRails Podcast - Season 1 / Episode 44

    Every time you accept payment through your eCommerce website, you have to wait for monies to arrive in your bank account knowing full well that you’re paying more than you want to be for payment processing. What if it was more like using Venmo, where money transfers more directly from bank account to bank account. Robert sat down with Max Robbins from the Paystand team to learn why eCommerce payment methods aren’t evolving as quickly as other payment methods, and what Paystand is doing to improve outcomes for business and shoppers.

    At 20 Years Old Drupal Is Still Turning Heads
    The JetRails Podcast - Season 1 / Episode 45

    Tim Lehnen, the CTO of Drupal.org joins for a conversation about the past, present, and future of Drupal. At 20 years old, this open-source CMS is almost old enough to buy alcohol in the USA, and it’s continuing to evolve and progress to meet challenges and demands in market. At the same time, the community driving that evolution is one of the healthiest and most successful in the tech world.

    …and if you’re a member of the Drupal Association, don’t miss out on these special member benefits that JetRails just announced:
    https://jetrails.com/drupal-association-member-benefits/

    The story behind friendly fraud, and how you can stop it
    The JetRails Podcast - Season 1 / Episode 46

    When we’ve talked about fraud in past episodes, we’ve mainly focused on thieves and hackers. Yitz Mendlowitz or PAAY joins to discuss a kind of fraud perpetrated by a larger number of eCommerce shoppers, so-called “friendly fraud”. Don’t let the name fool you – friendly fraud can be quite damaging to your eCommerce business, but luckily, the payment card industry has created standards to help you avoid this pitfall.

    Optimizing eCommerce Post-Purchase Interactions
    The JetRails Podcast - Season 1 / Episode 47

    eCommerce businesses are often quick to invest in the pre-purchase experience. That includes a wide range of marketing and website experience optimization. What’s often neglected is the post-purchase experience, which can play a heavier role in crucial metrics like customer lifetime value (CLV). Customer experiences after they’ve provided their payment to you also directly impact reviews, chargebacks, and customer service and reputation management expenses – which can quickly erode profits. Tune in to learn more from Robert’s conversation with James Denker of RelayCloud.io.

    Kick back with eCommerce automation evangelists
    The JetRails Podcast - Season 1 / Episode 48

    When you want to know which new car is going to hold up well, you don’t ask the dealer. You ask your car mechanic, insurance agent, or even a company that sells extended warranties for automobiles. Why? These are the folks that know which vehicles are costing their customers more in the long run.

    That’s why we invited Dave Malda of eBridgeConnections and Wayne Thompson of Optasy onto the podcast. Like our host, Robert Rand, they each have unique experiences from working within the eCommerce integration community.  These 3 former competitors can now kick back and share insights into how consumer expectations have been changing this year, and how eCommerce operations have been working to keep up.

    Can a Knowledge Base Improve eCommerce Metrics?
    The JetRails Podcast - Season 1 / Episode 49

    Online stores can compete for eCommerce shoppers by optimizing their businesses in many ways, including by providing phenomenal customer service. However, like most things worth striving for, that can be easier said than done… especially as brands scale-up. In this episode, Robert discusses Knowledge Base (KB) software with Matt Romans of the Guru team, including opportunities to document pretty much every process, procedure, and piece of information that’s important to your business and your shoppers.

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    We know that for many merchants and ecommerce practitioners it can be hard to keep up with the latest and greatest news, tips, and insights. At JetRails, we strive to bring you meaningful information through our blog, our social media accounts including LinkedIn, Twitter, and Facebook. We’ve even begun taping videos with industry experts to help provide content in a more dynamic format. However, many of you are maxing out on screen time, limiting your ability to stay in-the-know on topics that are crucial to your success. That’s why we’ve created “The JetRails Podcast,” a podcast for folks in the ecommerce industry created by the ecommerce hosting experts at JetRails and featuring guests from across the spectrum of web development, digital marketing, tech, and ecommerce management.

    We highly encourage you to subscribe to The JetRails Podcast wherever you listen to your podcasts such as:

    The videos of our podcasts are available on YouTube and Facebook.

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