The Ready State is the mobility brand trusted by elite athletes, celebrity trainers and everyday high-performers. The company has worked with the NFL, NBA, US Olympic teams and military special forces; and helped icons like Laird Hamilton and Tim Ferriss with peak fitness. Through virtual coaching, live programs, educational courses and a vast content library, The Ready State brings world-class recovery tools to a global audience.
Their ecommerce ecosystem runs on WordPress, with a setup powered by WooCommerce, surrounded by a web of plugins, LMS tools and third-party services. Over time, those components clashed. Traffic spikes triggered Internal Server Errors that took down admin tools and disrupted the customer experience. So JetRails stepped in to modernize and rearchitect the hosting environment from scratch.
As The Ready State grew, so did the complexity of its infrastructure. Video subscriptions, digital courses, physical goods and multiple fulfillment systems all had to coexist.
But the real problem was invisible to most: 500-series errors crept in during high traffic events like product launches and podcast appearances (which drive the business). The team couldn’t pinpoint the cause, and a prior attempt to move into the cloud only made things worse.
For Dave Beatie, who brings years of technical and operational leadership as COO, it was clear something had to change: “You don’t realize how close to the edge you’re running until things start breaking.” What’s more, those errors became so pervasive that employees began working around the lag time they encountered, creating across-the-board slowdown in productivity.
JetRails proposed a full infrastructure rebuild. Within a week of hearing the problem the JetRails customer success team created a plan for a more stable, scalable environment. The migration moved The Ready State into AWS using JetRails AutoPilot. The move replaced MySQL with MariaDB (which handles repeated complex queries much better for this use case); introduced Redis, Varnish and edge caching; upgraded all EOL components; and introduced a more resilient cloud architecture across all components. JetRails managed the entire process across international time zones and multiple teams, keeping everyone aligned with a detailed checklist and consistent guidance.
Internal Server Errors dropped from thousands per 72-hour window to zero.
Performance issues during admin tasks disappeared.
Internal productivity improved across content, fulfillment and customer service.
More data is now served from cache, so the site responds faster, puts less strain on the database, and reduces origin transfer costs.
Many companies accept a low error rate as good enough.
But even 0.3 percent of failures can quietly damage your brand, your conversions, and your internal team’s confidence.
Dave’s turning point came when those small outages became impossible to ignore,
and when JetRails showed they could make them disappear.
If your infrastructure is fragile, or if you’re not sure what’s holding you back, a better environment might not just improve performance.
It might expose what you should really be focusing on.
