The anticipated spike in traffic was estimated to be relatively short in duration (approximately 48 hours with a very large spike in the first 3 hours of the event). Therefore, an elastic, scalable and cost-effective approach was required to ensure an immediate escalation of the infrastructure. The ability to quickly scale-down once the campaign had reached a conclusion was also a priority to maintain the integrity of the operations budget. In previous years, the Splash of Pink team had to rely on third-party services to throttle visitor traffic to the shopping site, resulting in multi-hour wait times for shoppers to complete their purchase.
The Splash of Pink Team needed additional guidance on how to fully assess what the heightened traffic pattern would look like, analyze the environment’s current capabilities, forecast the additional capacity needed and implement the infrastructure required to sustain the heightened influx of web visitors.