Growers House — JetRails

Featured on the Inc. Top 5000 list and as one of the 20 Fastest Growing Retail Companies in America in 2017, Growers House has enjoyed explosive growth with their hydroponics supply and indoor gardening centers based out of Tucson, AZ. An online presence has further expanded their footprint allowing them to service customers nationally and internationally. Despite rapid evolution, this family owned and operated business is dedicated to the tradition of personalized service and committed to customer’s success as part of the core mission.

We sought a partner that not only appreciated our goals but had the know-how to guide us in the right direction. JetRails was the perfect partner for this effort as their knowledge of Magento and knack for creating optimal user experiences is second to none.

David Keith, Director at Growers House

Challenge:

Boasting exponential growth within their e-commerce division, Growershouse.com wanted to ensure that web site speed offered customers easy and fast shopping experience which in turn would result in increased conversion rates.

However, increased speed and conversion rates were only a launching point towards achieving the standard of excellence growershouse.com was aspiring to. It became apparent that they required the benefit of close collaboration with a technology partner functioning as part of their in-house operational support team to oversee the entire growershouse.com web presence.

JetRails Action Plan:

To stabilize this Magento hosting platform and increase speed and conversion rates, the JetRails team migrated Growershouse.com to a clustered solution specifically optimized for Magento operation.

Working in partnership, a technology strategy was developed and implemented offering continuous support and monitoring as their business needs continued to grow. The evolution of the partnership between Growers House and JetRails allocated greater responsibility of their digital resources to our engineering team.

Growers Houses’ high stakes, mission critical, website requires continuous monitoring, proactive backup, elasticity to accommodate traffic spikes and protocols to meet or exceed security standards. They needed to entrust their digital asset to experts that could put them at the forefront of best practices in all areas:

Proactive Continuous Monitoring
Scheduled Systematic Back-ups
Security Management
PCI Compliance
Education
Crisis Mitigation
Scale and Elasticity

Results:

After the JetRails deployment, growershouse.com experienced a substantial performance boost in time to first byte (TTFB) speeds, overall page load times and higher concurrent web visitor capacity. This lowered the bounce rate and increased website’s revenue generation ability.

Partnering with a team of experts combining diversified talents and the ability to offer continuously monitored services and crisis mitigation, growershouse.com was able to optimize its capabilities and get all of its IT needs to be met with just one central point of contact. They have maintained the integrity of their IT operations budget without hiring dedicated in-house System Administrators.