As an industry leader with an established brand and significant website traffic, Furnitureland South wanted to ensure seamless and extremely fast website navigation for customers. The objective was clear – their online presence was an extension of the physical store and should maintain the tradition of excellence and customer satisfaction that has been a cornerstone of their business.
With a single server hosting environment, website speed and performance were not in alignment with the company’s standards. The platform was undersized for their consistently growing influx of daily visitors and was not scalable to accommodate for peaks in traffic patterns.
The Google Indexing robot was also causing an additional strain to the site during scheduled crawls. Web pages loaded slowly, producing lower page rank which drastically affecting SEO and search engine rankings.