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    Top International Marketplaces to Expand Your E-Commerce Business Globally

    Over 2.14 billion people across the world will purchase goods and services online in 2021. That accounts for nearly 30% of the current world population. Imagine that!

    Marketplaces like come to the top of our minds when we talk about online shopping. According to a 2018 study by DigitalCommerce360, 97% of eCommerce shoppers in the U.S. at least browse marketplaces, making marketplaces one of the most influential and important shopping channels in the U.S.

    Well, it’s not just the U.S. According to the DigitalCommerce360 research, 99% of online shoppers in Mexico, 98% in Asia and 96% in Canada and Europe have made an online marketplace purchase.

    Marketplaces provide a huge opportunity for a local seller to reach international customers.

    So, on how many marketplaces do you sell? In this article, we will guide you through multiple marketplaces across the globe on which you can sell your products.


    Top e-commerce Marketplaces Across The Globe

    Multichannel eCommerce International Marketplaces

    The following list will show you top marketplaces across different continents based on parameters including the number of countries that they have a presence in, number of active customers, categories that they support, and number of average monthly users.



    Although there are multiple marketplaces in South America such as Americanas, Casas Bahia, Dafiti, Extra, and Submarino, you can start by selling on Linio and Mercado Libre which are the top 2 marketplaces in this geography.


    Linio has a presence in 8 countries across Latin America – Mexico, Panama, Venezuela, Colombia, Ecuador, Peru, Chile, and Argentina. It has more than 6 million products across 60 categories and can help you reach over 300 million Latin customers.

    Mercado Libre

    With operations in 18 countries, Mercado Libre is the largest marketplace in Latin America. It has more than 160 million monthly visitors and its cross border program can help you sell in Mexico, Brazil, Chile, and Argentina.



    Europe has a large number of marketplaces which makes it confusing for a merchant who is selling here for the first time. So, we will tell you about the best marketplaces in different European geographies.


    Allegro is the largest Polish marketplace. It has more than 16 million active users buying more than 70 million items monthly on its platform. Allegro is the best marketplace to reach customers in Poland.


    After Amazon, CDiscount is the second largest marketplace in France with roughly 9 million active customers buying from 40+ categories. Its fulfillment service, CDiscount fulfillment, makes it highly beneficial for merchants as they can save money on shipping.


    Emag is the largest marketplace in Romania with presence in Hungary, Bulgaria, and Poland as well. The website has over 500,000 daily unique customers buying from more than 1.4 million product listings.


    Flubit is the largest UK-owned marketplace. It has more than 60 million products across 13 categories. With more than 10 million active customers it is highly attractive for merchants to reach the UK market.


    Otto is the second largest marketplace in Germany after Amazon. It sells more than 2 million products to 9 million active customers on its website. It is the best marketplace to reach German customers.


    Apart from these geography-wise best marketplaces, you can explore Asos (largest fashion e-commerce website in the UK), (Netherlands), Coolshop (Denmark), Fnac (France), Folksy (UK), Fyndiq (Sweden),  Game (UK), (Germany), (Romania), Onbuy (UK), Pixmania (France), (Germany), and Zalando (Germany).



    Here are the top 3 marketplaces where you can start selling in the African continent.


    Jumia is Africa’s largest e-commerce website. It operates in 13 African countries and attracts over 15 million monthly visitors to shop from a catalog of more than 6 million product listings.


    Kilimall is Kenya’s largest online shopping destination and operates in Nigeria and Uganda as well. It’s the best marketplace to reach customers in Kenya.


    Konga is Nigeria’s largest online mall and is the best option to expand into Nigeria. It has over 50 million average monthly buyers.



    Similar to Europe, Asia has a lot of marketplaces. As the most populous continent, the opportunity of selling in Asia is huge but intimidating as well. Here’s our take on best marketplaces to start selling in Asia.


    Zalora is a popular fashion marketplace in South-East Asia, servicing shoppers in countries including Malaysia, Singapore, Thailand, Brunei, Hong Kong, The Philippines, and Vietnam. This marketplace has more than 2.6 million active customers who buy from 500+ international brands and 100,000+ product listings.


    Blibli is an Indonesian marketplace that has more than 22 million average monthly visitors. Founded in 2011, Blibli supports 16 categories and is one of the leading marketplaces to reach customers in Indonesia.


    Tokopedia is the most visited eCommerce website in Indonesia. This marketplace claims to have more than 150 million products. It has over 90 million monthly active users and more than 6.2 million sellers signed up.


    Nykaa is an Indian based multi-brand beauty retailer selling cosmetics and wellness products. It claims to have more than 850 curated brands and 35,000 products. Found in 2012, Nykaa today has more than 40 million monthly visitors, and welcomes new brands to sign up to sell their products.


    Alibaba is the largest Chinese marketplace with 600 million customers buying from 190+ countries. Let that sink in!

    The marketplace offers 40+ categories and over 100 million products. You pretty much HAVE TO list your products on Alibaba to succeed in the Chinese eCommerce market.


    Flipkart is India’s leading marketplace with 100 million registered users who browse across 80 million products. It is THE marketplace to sell through if you want to reach 10 million customers daily in India.


    Owned by eBay, Gittigidiyor is a Turkish marketplace that attracts over 60 million monthly visitors. With over 15 million products spanning across 50+ categories, consider Gittigidiyor if you want to target Turkish consumers.


    With over 23 million active customers, Lazada is the best option for you to reach Southeast Asian countries. The marketplace has over 100 logistics partners making fulfillment relatively easy for merchants.

    Here are 4 simple steps to become a seller on Lazada.


    After Amazon, Rakuten is Japan’s second-largest online shopping platform. It has over 105 million buyers which accounts for nearly 80% of Japan’s population.


    Similar to Lazada, Shopee is based in Southeast Asia and operates in 7 countries – Singapore, Malaysia, Thailand, Indonesia, Vietnam, the Philippines, and Taiwan. It has over 750,000 average monthly visitors.


    Other major marketplaces in Asia include – AliExpress,, Kaola, Taobao, Tmall, and in China; Snapdeal, Myntra, Jabong and Paytm in India; Ezbuy, Qoo10, and Zalora in Southeast Asia.



    Catch Of The Day has over 4 million registered buyers and offers more than 7 million products. With an average of 10 million customers visiting each month, this marketplace is ideal for reaching customers in Australia.

    Trade Me

    With over 1 billion listings and 4 million registered users, research estimates nearly 85% of the New Zealand population holds a Trade Me account. It is the best marketplace for you to reach shoppers in New Zealand.

    My Deal

    My Deal attracts over 2 million visitors each month. This marketplace sells more than 300,000 products each month.


    In Summary

    Marketplaces provide a huge opportunity for you to reach and explore international markets at low risk. Based on the countries you want to target, you can start by selling on the marketplaces mentioned in this article.

    If you still have doubts about the potential of a marketplace then target those who have a presence in multiple countries such as Amazon and eBay.

    Now that you have decided to sell on multiple marketplaces, CLICK HERE to know about 4 major challenges that you may face while listing products on them and how you can overcome these challenges, or visit our more comprehensive list of top marketplaces across the globe.

    About The Author
    Akash Jain
    Marketing Management Team Member @ Vinculum Group

    An MBA marketing graduate, Akash Jain works at Vinculum group, where he manages product marketing, content and social media marketing. An ardent learner of new things, he is passionate about scaling up marketing operations, implementing new-age marketing automation and customer psyche.

    Vinculum, the creators of the Vin eRetail and Vin MDM SaaS solutions, can help you build integrations from your existing Magento website to a variety of global marketplaces.

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